Blink. Blink. Blink.
It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros.
I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction!?
Well, intros don’t have to be long (in fact, I prefer them to be quite quick), nor do they have to be hard. But they do have to exist. They tee the reader up for the content they’re about to read, and provide context for the rest of your post.
So let’s break down exactly how to write an introduction that’s short, effective, and relatively painless. If you’re ever having trouble churning out those intros, come back here and re-read this formula to lift yourself out of that writing rut.
